Nursery

Plant Characteristics Affecting Marketing

Shelf life

probably the most important characteristic of a plant in terms of marketing.

shelf life is a measurement of how long a plant will last in good condition once removed from the controlled environment of the nursery.plant

adaptability to environment plays a big role in shelf life.

Acclimatisation  

shelf life

plants gradually exposed to conditions similar to the indoor environment.

Adaptability to travel

how perishable is the plant in terms of transportation

geographical location of nursery to markets

Production costs

cost of seeds, cuttings, propagating and growing on to saleable size.

profit margins

retail and wholesale costs (examples from catalogue)

Longevity

how long plant will live (not shelf life but natural life)

demand is for longevity however short term plants are also in demand.

potted colour is very popular.

Hardiness

plant resistance to pollution, traffic, vandalism, etc.

tougher the plant more market interest.

Attractiveness

plays a big role in marketing and is often affected by fashion.

factors which increase attractiveness include colour, shape, perfume, size.

 

Demand